Write the perfect purpose statement

Sharpen your message to improve leads and win sales.

✔ Clarify your brand value

✔ Earn more qualified prospects

✔ Increase recall of your brand

✔ Differentiate from your competitors

✔ 5 fast lessons in under 20 minutes

OVERVIEW    |    PROJECT    |    INSTRUCTOR    |    TAKE CLASS

What is a purpose statement?

A purpose statement condenses 4 critical aspects of your brand into one or two sentences that anyone can understand.

If you have a brand, you need a purpose statement.
Whether you’re growing a personal brand or a business brand, a purpose statement can sharpen your message and improve the quality of your leads. This class is perfect for:

✔ Small business owner

✔ Side hustler

✔ Soloprenuer

CLASS OVERVIEW

A purpose statement is the cornerstone of your brand messaging.
Poorly planned messaging is a surefire way to loose leads to your competitors. If your prospects don’t get what you offer, they’ll look elsewhere. A great purpose statement solves this.

It’s a game changer.
Smart messaging clarifies the value of your brand to make it easy for your prospects to opt in. Your purpose statement gives them the information they need to know in a tight package.

CLASS PROJECT

Write the perfect purpose statement.
Your assignment is to condense what makes your brand distinct and memorable into one or two sentences max. You will define 4 critical aspects of your brand and then combine them into a highly readable statement.

It’s not rocket science. It’s just marketing.
You will be guided through a proven formula for developing high level messaging that works for brands at any scale including personal brands and small business brands.

What to expect
This class is designed to be fast. Within half an hour you will have a powerful and effectively written purpose statement that you can display across your brand touch-points online and in print.

Get feedback
Share your purpose statement with class instructor Travis or within the class community for feedback and optimization.

Tools
Download the Purpose Statement Worksheet or use scrap paper to fill in as you go through class.

GET WORKSHEET >

INSTRUCTOR

Start earning better leads

It took me years to understand the power of good messaging. I used to think that if I designed a great product or offered a valuable service, leads would pour in. That was a mistake. My prospects weren’t clear on my offer, and frankly neither was I.

In my early career I learned the hard way that I would never earn great leads until I figured out how to articulate the value of my offer.

I started with my resume.

I assessed my skills, experience, work history, and personal values, and translated them into a short statement that I posted at the top of my resume. It worked. I started my agency career as a Junior Graphic Designer and worked my way up to Director before starting my own studio.

My experience.

For six years I branded 20 startups, each with a unique proposition and audience. For each client I guided them through the process of writing a purpose statement as part of their core messaging. The ones that found greater success understood their value and were able to communicate it.

Why I created this class.

This class is designed to get you a quick win so that you can get back to growing your business. I have distilled a decade of messaging do’s into this class to help you earn leads and improve sales opportunities.

Travis Bragg
Creative director, Brand Strategist, and Graphic Designer.

In my free time I empower and teach everyday entrepreneurs to translate their knowledge, skill or passion into income.

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TAKE THE CLASS

Write the perfect purpose statement

Sharpen your message to improve leads and win sales.

✔ Clarify your brand value

✔ Earn more qualified prospects

✔ Increase recall of your brand

✔ Differentiate from your competitors

I share helpful content 👆

🚀 Entrepreneurial marketing strategies.
🌿 Small business growth hacks.
⚡️ Side hustle how-to’s.